Friday, July 18, 2008

Archeological Site

The town where I'm living now – Kyustendil once attracted settlers from Thracian, Greek and Roman periods. Basically it is built on top of the vast archeological sites. The land next to our office is planned for commercial construction, a team of archeologist is working to unearth precious history since 2 months ago. So far we heard a set of skeleton carrying a rifle was found.

Once the team confirmed nothing else worth to excavate, the commercial plan would be launched and these precious historical ruins would be destroyed. Pity…

Sunday, July 13, 2008

Product Image

Adidas China 2008 Beijing Olympics commercial is a successful idea, aptly address the integrity and unity that China wants the idea to be broadcasted worldwide. At the end of the commercial, it prints Adidas' slogan "Impossible Is Nothing".

It reminds me the similar slogan of China's largest sport apparel company – Li Ning, apparently "inspired" by Adidas and it reads "Everything Is Possible".

Li Ning's logo design
is based on its own initial letters L and N, quite similar to Nike's trademark.

What is so difficult for Li Ning to come up with its own genuine image or idea? For foreigners, this is just a copycat without own identity. Personally I won't buy Li Ning's products just because the brand image gives me the impression of 2nd class.

I have also noticed the name of the sponsors printed on the jerseys of China sport teams - BIGGG! guess they are afraid no one could read it clear. It's fathomable for advertisement sake, but the design of the logo is quite ugly and not artistic. They are still not aware of these trivialities would promote public image.

Who Killed The Electric Car?

Has been curious since long why electric car was not popular till nowadays. In terms of technology, what is so sophisticated if man could travel to space and land on the moon in the late 60's?

By chance I found clips titled "Who killed the electric car?" on YouTube. This 2006 documentary film unveiled some hidden facts that the electric car was indeed marketed in 1990. The oil industry was accused manipulating the politics and car companies to scrap this plan so to defend their trillion-dollar business.

It is sad to learn that the short vision of a handful decision makers and the greediness of unscrupulous businessmen have cultivated the oil crisis today, and the global warming indirectly.

Sunday, July 06, 2008






Wednesday, July 02, 2008

Thinking Aloud - Fear

The oil price keeps rocketing high, governments are losing control gradually on inflation. Pessimistic statistic figures are deepening worries and igniting fears globally, positive news is too weak to assure confidence of economy recovery.

On 28-Jun, "De Financiële Telegraaf" reported that Fortis expects a complete collapse of the US financial markets within a few weeks.

This statement is quaking most investors! How could this influential bank give such threatening speech at this fragile moment to enhance fears? Financial market has been tumbling since. If the US, the world's biggest economy body is collapsing, what would the world be? I'm too afraid to think of the domino effect triggered. Would I or my closest family and friends lose the job? Would the social get much disorder? How long would it need to recover?

Could this be a conspiracy of middle-east oil rich countries who wants to destroy the US in a much brilliant way than 9-11 plot? They will later come to extend their help to salvage the best core businesses and properties with just a token of their reserve. Practically this is just a copy of IMF's tricks on Asia monetary crisis in 1997-98. Now they turn their target to the US and rule the world! What a great Capitalism!

The oil price has now been the most influential economy indicator. Any news related to disturbing the regular production is definitely spurring panic in the market. Meanwhile Iran is rushing to develop nuclear weapon. Israel launched a massive military practice recently simulating attack on Iran. They for sure will do their best to stop Iran to obtain the technology. I'm really afraid this would be the cause of 3rd world war.

A friend has just returned from the US, told me that the life has changed drastically due to the high oil price. The weak Dollar is to be blamed, people said. I agree with (not entirely) the US to keep their role as global police, on the other hand they are too selfish to rely on foreign countries on energy resources. Why don't they pump oil from their own huge offshore reserve? Would this strategy for future resources still practical in the next century?

I guess the world won't like to see the US economy collapse. But who has such a huge fund to revive the struggling economy, if the US does not initiate a better defensive measure to rescue themselves?